UX for mobile application
What is Mobile User Experience (UX) Design?
Mobile UX design is the design of user experiences for hand-held and wearable devices. Designers create solutions (typically applications) to meet mobile users’ unique requirements and restrictions. Designers focus on accessibility, discoverability and efficiency to optimize on-the-go interactive experiences.
Catering to Moving Users.
The importance of mobile UX design grew dramatically in 2014. Designers had targeted desktop users as the mainstream, but mobile users suddenly became the online majority. These users have unique needs. They don’t have miniaturized desktop experiences or any of the advantages desktop users enjoy. So, we must create designs where we make the best use of smaller screens and cater to human physical limitations such as fingertip size. We also tailor experiences to match mobile environments. Attention spans are short in mobile UX. Users want results fast, with minimal effort and zero friction. They’re often distracted. Signal and power loss are frequent worries. These users often walk while thumbing devices in potentially dangerous settings – for instance, to explain they’ll be late for work from a train station. Typically, mobile users find themselves in three scenarios:
-
Micro tasking – they use devices in short, intense spurts – e.g., to buy tickets.
-
Local – they use devices to see what’s happening around them.
-
Bored – e.g., they surf newsfeed links while waiting.
How to Streamline Experiences for Users On the Go.
When you design for mobile, you must first decide whether to create a single design that adjusts to all devices or several versions tailor-made for screens of various sizes. The first type is responsive design. The second is adaptive design. You usually design for the smallest device, working upwards (smartphones to tablets, etc.). You should follow web standards (W3C’s) and support as many browser types as possible. It’s important to focus on context, convenience, conciseness and consistency. You should use a less-is-more approach. So, you’ll need to choose carefully which features are vital. Then, you’ll have to decide how to present them best. In any situation, users must be able to quickly find what they want, and that includes reassurance that your brand is what they expect it to be.
“Perfection is achieved when there is nothing left to take away.”
Antoine de Saint-Exupéry, writer and aviator.
WE CAN HELP YOU. CONTACT US.